The partnership is effectively following a model pioneered by Tesco. All products will be supplied by partner organisations, such as Axa and Expedia, and next year Friends Provident is expected to join to provide life assurance and Cox & Kings will start offering its up-market travel services.
But unlike other store and supermarket groups, which have launched a full range of financial products, from savings accounts through to car insurance and pet insurance, Sir Stuart said the "stretch" of the John Lewis brand can only go so far.
It has chosen not to launch into car insurance, for example, but as the biggest wedding list operator in Britain it expects its wedding and event insurance package to be a top seller.
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Tesco car Insurance
Financial Products
Insurance Package
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